Product · Sender rotation
Volume comes from the number of senders.
Never from pushing one account past its limit.
One campaign, every account your team owns. Cadency assigns each lead to a sender, balances the load against every account's daily ceiling, and keeps the whole thread coming from the same person. When you need more capacity than you have accounts, ambassador accounts add it.
Your accounts
Emma Laurent
Proxy · Paris
Daniel Reyes
Proxy · Madrid
Sofia Bergman
Proxy · Stockholm
Ambassador accounts
Lucas MeyerAmbassador
Ambassador · Proxy · Berlin
What it does
One lead, one sender
A lead is assigned to a sender for the whole sequence, so the conversation stays with one person from the first visit to the reply.
Balanced against ceilings
Rotation looks at what each account has already sent today and routes new actions to the ones with room left.
Own limits per account
Every sender has its own daily ceiling per action type, working hours and time zone. Rotation never overrides them.
Ambassador accounts
Vetted LinkedIn accounts we operate for you, dedicated to your workspace and never shared. Add them to a campaign like any other sender.
Mailbox rotation too
Email steps rotate across your connected Google and Microsoft mailboxes the same way, with warm-up state taken into account.
Swap senders without losing threads
Disconnect an account when someone leaves. Their conversations stay in the workspace and can be reassigned.
How it works
01
Connect accounts
Your team's LinkedIn accounts and mailboxes, each with a dedicated proxy, a ceiling and working hours.
02
Add them to a campaign
Pick which senders carry a campaign. Mix your own accounts and ambassador accounts freely.
03
Rotation assigns leads
Each new lead is assigned to the sender with the most room left. That sender owns the lead's whole thread.
04
Volume follows headroom
Daily volume is the sum of every sender's remaining ceiling, so adding a sender adds capacity without touching any limit.
The rule
One lead, one sender, for the whole sequence.
Rotation happens across leads, never inside a conversation. The prospect sees a single person from the first profile visit to the last follow-up, and that person's name is the one on the email too. Under the hood Cadency balances new leads across senders by remaining ceiling, so no account ever does the team's work alone.
- Assignment happens at enrolment, or later if you reassign a lead by hand.
- A sender's leads pause with it if the account pauses; they do not silently move to another account mid-thread.
- Reassignment is explicit and logged, so you always know who spoke as whom.
Ambassador accounts
More capacity than your team has accounts.
An ambassador account is a LinkedIn account Cadency sources, warms and operates on your behalf. It is dedicated to your workspace, runs behind its own proxy, respects the same ceilings as your own accounts, and is never shared with another customer. You add it to a campaign like any other sender.
- Use case: an agency with more clients than operators, or a team that needs volume before it has hired.
- Replies to an ambassador land in your inbox and your team answers them as that sender.
- Ambassadors can be added or removed month to month.
Mailboxes
The same logic for email.
Email steps rotate across your connected Google and Microsoft mailboxes. Warm-up state counts: a mailbox still ramping up carries less, a healthy one carries more, and a mailbox that starts bouncing is pulled out of rotation before it hurts the domain.
- Mailboxes
- Unlimited
- Rotation
- By health
- Thread
- One address
Questions
Before you ask.
How many senders can one campaign use?+
As many as the workspace has. Small Team includes 5 LinkedIn senders, Scale 20, and additional LinkedIn senders are added monthly. Mailboxes are unlimited on both plans.
What exactly is an ambassador account?+
A LinkedIn account we source, warm and operate on your behalf. It is dedicated to your workspace, runs behind its own proxy and under the same ceilings as your own accounts, and is never shared with another customer.
Can I pin certain leads to a specific sender?+
Yes. Assign leads to a sender at import, or let rotation decide and reassign individual conversations from the inbox.
Does rotation make prospects notice?+
A prospect only ever sees one person: the sender their thread is assigned to. Rotation happens across leads, never within one conversation.
More of the product
- Multi-step campaigns · LinkedIn and email steps, branching
- Unified inbox · Every reply, every sender, one place
- Safety on autopilot · Ceilings, pacing, proxies, checkpoints
- Email infrastructure · Google and Microsoft mailboxes, warm-up
- B2B database · People and company search
- Waterfall enrichment · Verified emails and mobiles, pay on hit
- MCP server · Cadency inside your AI assistant
Ready when you are.
We will tell you if it fits.
Tell us who you sell to and how many senders you have. If Cadency is the wrong tool for it, we will say so.
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